The unique appeal of Italian style expressed in Lamborghini’s “With Italy, For Italy” art photo project has now widened its focus and reached Asia-Pacific.
Originally conceived as a celebration of Italy’s beauty and excellence, Lamborghini’s 2020 photo drive showcased 21 splendid super sports cars in spectacular, typically Italian settings. The initiative was so popular around the world that Lamborghini Asia-Pacific decided to extend this tribute by creating its own mini-documentary series. The series features five local artists and photographers who illustrate the region’s mixture of culture, beauty and excellence, while also highlighting aspects of classic Italian style and the ultra-high performance of the Lamborghini super car range through models like the Aventador S Roadster, the Urus Super SUV, and the Huracán EVO and Huracán EVO RWD.
The journey begins in Bangkok, Thailand, where the photographer Jirath Wongpraywit matches the Aventador’s iconic scissor doors with an Italian “winged” angel. In South Korea, Ojun Ahn and Shinseok Kang draw parallels between the striking design of the Urus and the Hanok, a traditional Korean house. And in Akihabara, the birthplace of Japanese pop culture, fantasy and the dynamic reality of the Aventador S Roadster are merged by Takaaki Tsukahara. This journey then comes to an end in Melbourne, Australia, where Michael Amarico highlights the Huracán EVO RWD Spyder’s distinctive design through light painting and the colors of the Italian flag.
Throughout December, this fascinating project was published on Lamborghini’s Asia-Pacific social media platforms, an initiative that has given this tribute to Lamborghini’s homeland a truly global focus.