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Lamborghini at Pitti Immagine: Your High-Performance Wardrobe

9 january 2020

Lamborghini is once again showcasing at Pitti Uomo in Florence, this time with its Fall-Winter 2020-21 Collection menswear, thus symbolizing that fashion and the super sports cars from Sant’Agata Bolognese have become more and more closely interconnected. 

Outside the exhibition area the design of the Huracán EVO Arancio Xanto (orange) anticipates the iconic lines of the brand seen in the preview collection on display for the event’s visitors. The contemporary total look presented at the most important platform for men’s clothing and accessories embodies the unmistakable features of Lamborghini masterpieces on wheels in three ranges: Informal Luxury, Casual and Pilota Ufficiale, for a high-performance and visionary men’s wardrobe.

Informal Luxury

Creativity, cool luxury and informal elegance combine in a range of garments suitable for dress code occasions of daily wear, with a black leather biker jacket and a minimal-tech parka. Sweatshirts and T-shirts featuring minimal graphic motifs and shoes with a sock-effect upper and ultralight sole complete the look.


A range of garments combining a stylish design with a relaxed attitude comes in premium materials with distinctive details such as the shield-logo and the Y motif. It includes the two-tone puffer jacket in Deep Green and Nero Pegaso (black), new styles of comfortable, slim-fit jeans in total black and indigo blue and sneakers with essential design. The weekender bag in waterproof nylon is roomy, super light and very practical.

Pilota Ufficiale

The maximum-performance high-tech collection is specially designed for the man who appreciates the combination of style and performance. The black thermal jacket is in triple-layer material (waterproof and windproof). Similarly, the puffer jacket, also in triple-layer material, has an inner air circulation/breathability system that uses the flow of warm air to ensure a constant body temperature. The sweatshirts and T-shirts feature futuristic prints and the footwear shares the same DNA.  

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