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The Japan Premiere of the Huracán Performante Spyder was held at a unique location, the informally luxurious Lamborghini Lounge Tokyo.
Based on the concept of “Informal Luxury”, the lounge is the ideal venue to experience the Lamborghini lifestyle to the fullest, this time enhanced by an exceptional frame. The Huracán Performante Spyder is the protagonist next to the portfolio originating from its launch shoot. The images taken by photographer Stefano Guindani that cover a whole wall represent the evanescence and fugacity of beauty: beautiful models, a noble Italian villa and the Performante Spyder, depicted blurred in a beautifully recurring Blu Aegeus, enrapture the visitors who are reminded of the main metaphorical theme, “Capture It If You Can.”
The Lamborghini lifestyle is completed with an interior experience made possible by collaborative items and pieces of furniture resulting from the partnership between Lamborghini and Pirelli, Roger Dubuis, Mizuno, RIVA1920, HETTABRETZ, Enzo Bonafè, and TecknoMonster. The Franciacorta Japan Office and Arcane Limited also offered Franciacorta especially for this momentous occasion. The Lounge has previously been brought to cities like New York, Los Angeles and Melbourne, always based on the concept and answering the question, “What if Lamborghini were an apartment?”
Matteo Ortenzi, Chief Executive Officer Asia Pacific, said: ”The Huracán Performante Spyder features a design that excites and inspires at a single glance, and is built with cutting-edge technology that offers unparalleled driving performance. Japan has grown to be the second-largest market after the United States, achieving sales of 411 units last year. We also increased worldwide sales by ten percent from 3,457 to 3,815 units, thus achieving sales growth for the seventh consecutive year. We are always thinking about our customers, and with the introduction of the Super SUV Urus on the market as well as the Huracán Performante Spyder that premiered here today, we expect to reach new unit sales records not only worldwide, but in Japan as well.”