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On December 12, Automobili Lamborghini held the Urus Asian premiere in Singapore, a week after the world premiere at Lamborghini HQ in Sant'Agata Bolognese.
The event took place at the prestigious ArtScience Museum in Marina Bay Sands, in the presence of Katia Bassi, Automobili Lamborghini Chief Marketing Officer, and Federico Foschini, Automobili Lamborghini Chief Commercial Officer, and it marked the Urus’ first appearance outside Italy.
In order to celebrate the launch of Urus, on December 10, 122 Lamborghini cars took to the streets in Singapore and broke the record in Asia for the largest number of Lamborghini cars in a convoy. The result was a suggestive and breathtaking Lamborghini parade.
With Urus, the world’s first Super Sport Utility Vehicle, Automobili Lamborghini launches its third model and creates a new niche in the luxury segment.
Identifiable as an authentic Lamborghini with its unmistakable DNA, as far as design, performance, driving dynamics and driving emotion are concerned, Urus is at the same time a groundbreaking car, with a super sports car soul and the versatile functionality of an SUV.
Urus’ best-in-class driving dynamics, unparalleled design, high performance and daily usability for everyday driving, make it absolutely unique.