Lamborghini has signed a licensing agreement with KABOOKI, a Danish children’s wear specialist, for a dynamic top-to-toe kidswear collection in the Fall/Winter 2020 season in Italy, Scandinavia, Germany, Austria, the UK and the US. Kids from four to fourteen years of age can now taste the world of their favorite super sports cars in the shape of kids’ apparel.
“We are very pleased with the results of our first collection with KABOOKI, and we see our brand DNA clearly interpreted in the right way through this range. Lamborghini is a young brand and this licensing agreement is another step in our mission to be part of the kids’ world,” said Katia Bassi, Chief Marketing and Communication Officer of Automobili Lamborghini. “Our brand is for real lovers of Lamborghini, and we want this passion to start from childhood.”