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On February 6th, the Urus was unveiled for the first time in Japan at the Izumi Garden Gallery, Roppongi in Tokyo. Japan represents a host of opportunities as it is Lamborghini's second largest market in the world. First deliveries to Japanese customers will take place in late September 2018.
“Urus is the first super SUV model with benchmarking power, performance and driving dynamics, unparalleled design, luxury, and daily usability, and it has established a new position in the luxury car category. Our brand’s success, as well as our success in Japan, which has grown to become our second largest market in the world, bring us pride and a sense of obligation to build super sports cars. We always have our customers in mind, and we expect that the introduction of Urus to the Japanese market will bring us unprecedented success” says Stefano Domenicali, Automobili Lamborghini Chairman and Chief Executive Officer.
The Urus establishes a new class of vehicles with its simultaneously luxurious, powerful, dynamic, visionary, and versatile driving experience. Most notably, the Tamburo driving mode selector located on the Urus center console allows for drivers to choose the appropriate driving dynamic (STRADA, SPORT, CORSA, NEVE, TERRA, SABBIA) according to surface conditions and preference. The introduction of the Urus to the Japanese market is expected to bring new levels of success to Automobili Lamborghini.