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For the first time at Fuorisalone, Automobili Lamborghini is participating in Milan Design Week from April 9 to 14 to present its latest masterpiece: the brand new Huracán EVO Spyder. This marks its first showing in Italy, in an exceptional lifestyle environment.
The Lamborghini Interactive Lab, located in the Magna Pars Suites in Via Tortona 15, Milan, offers an exhibition itinerary in which the company’s timeless legacy meets the iconic design of the Huracán EVO Spyder under the title “Living in the Fast Lane”.
Chairman and Chief Executive Officer Stefano Domenicali welcomed selected guests to an exclusive cocktail party on the evening of April 10.
During the evening the sound of the Huracán EVO Spyder engine was also celebrated with a live performance by the violinist Stephanie Childress, the protagonist in the first of the four “Amplified Series” videos in which exceptional people embody the pillars of the Huracán EVO and compare their abilities to the unique characteristics of Lamborghini super sports cars.
Special guests for the evening were also designer Fabio Novembre, responsible for artistic direction of the DBOX space, the design expression ‘container’ in which the Lamborghini exhibition is held, and Italian celebrities.
Guests and visitors have the opportunity to explore the Lamborghini universe through an interactive journey designed to give them an in-depth look not only at the supercar, but also at the different nuances of the brand itself. From a multimedia area that takes you through more than 50 years of Lamborghini heritage to the latest Lamborghini technologies (including LDVI – Lamborghini Integrated Vehicle Dynamics – Car Configurator, ImSim Simulator and Lamborghini Assistant), the experience will be one of a kind.
Since Design is the guiding thread of the entire exhibition, Lamborghini’s Centro Stile also has its own place of honor during the event. Thanks to manual demonstrations, sketches and live Tape Drawings, Lamborghini Design is brought to life to show its unique application of craftsmanship and creativity.
The event is also an exclusive spotlight for Lamborghini’s brand partners, including Riva 1920 with a selection of furnishings in solid wood from the latest collections, also present at the Salone Del Mobile with the Authentic Living collection, designed by Karim Rashid and produced in collaboration with Lamborghini; Bodyfriend, with the massage chair that transcends the product concepts already on the market thanks to the new union between medical science and super sports car design; Zambaiti Parati, with the newest Lamborghini Luxury Wallpaper; Alcantara, a Made in Italy material which offers a unique combination of aesthetic, technical and sensory qualities to ensure exclusive and comfortable iconic Lamborghini car interiors.
The Lamborghini Interactive Lab is open to the Fuorisalone public from 10 a.m. to 7 p.m. April 9 to 14.