- Ad Personam
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It took just eight months of 2017 at the Lamborghini Museum in Sant'Agata Bolognese to exceed the total number of visitors of 2016. Contributing to this success were the recent restyling of the entire museum complex, the presence of the remarkable Lamborghini collection and the exhibition dedicated to the legendary driver Ayrton Senna, showing through 9th October.
These results demonstrate how the brand of the Raging Bull is able to attract passionate and curious visitors from around the world. It is sufficient to note that already in 2016, following the complete renovation of the Museum, the number of visitors grew by 30% over 2015.
The Museum is divided into two sections. The first is dedicated to the historic models, with Miura and Countach in the lead, and to the more recent models, along with a number of prototypes and concept cars, including the Urus, which anticipates the forms of the upcoming Lamborghini Super SUV set to debut in 2018.
The other section is dedicated to theme-based exhibits, this year spotlighting the extraordinary life and the great success of Ayrton Senna, documented with photographs by Ercole Colombo and a film on the driver’s life, viewed by dozens and dozens of visitors throughout the day, conveying the emotions of the most exciting moments and the pathos of the final tragedy. In addition, for the first time in the world, visitors can see all the race cars driven by the Brazilian champion together, from his first kart to the Formula Ford and Formula 3 cars, along with all the Formula One cars. These also include the white McLaren that was fitted with a Lamborghini engine and driven by Senna and Mika Häkkinen in 1993, demonstrating the superiority of the engine from Sant'Agata over the one they were using. But it was not enough for an agreement that would have changed the course of history.
The Museum, which is located inside the company premises in Sant’Agata Bolognese, is open seven days a week from 9.30 a.m. to 7.00 p.m.