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American artist Skyler Grey has been called the “Fresh Prince of Street Art” and, at just 19 years old, he has expressed his creativity on a unique Aventador S unveiled at Monterey Car Week in California.
AN AVENTADOR S LIKE A BLANK CANVAS
Delivered to the artist as if it were a blank canvas (or Arancio Atlas, in this case), this one-off Aventador S was painted in the newly opened Lamborghini Paint Shop. This creation symbolizes the perfect fusion of two artistic concepts: the automotive art of Lamborghini, with its groundbreaking technology and taut lines, which is now possible to further adorn with endless Ad Personam customization possibilities entering the next level thanks to the in-house painting facility, and the iconographic pop style of Skyler Grey, named in the 2017 Forbes “30 under 30” list of the most influential artists worldwide.
THE MAIN TECHNIQUES OF STREET ART
After three weeks of work supported by an interdepartmental Lamborghini team, the artist has brought to life the first street-legal work of art on four wheels using the main techniques of street art – airbrushes, spray guns, rollers and stencils were implemented to personalize the car body in his typical pop style in orange and yellow with stylized images of bulls running along the side, depicted emerging from the air intakes in a race and from the iconic Campbell’s soup can, as a reference to Warhol’s “32 Campbell’s Soup Cans”. The interiors, in Nero Ade (black) leather with contrasting orange stitching, are personalized on the rear panel with an embroidered image of a cartoon bull entrusted to the artistic embroidery skills of Lamborghini’s upholstery specialists.
CERTIFIED VIA BLOCKCHAIN
The Aventador S by Skyler Grey, purchased by an art collector, will be the first Lamborghini to be certified via innovative blockchain technology. The car is part of the pilot project “Lamborghini Sicura”, launched in collaboration with Salesforce and aimed at protecting the car as a work of art. It involves a process of authenticity certification, which makes use of blockchain technology to guarantee data security and incorruptibility. The purpose of the protection system is to prevent counterfeiting, to trace and certify all the information related to the model and at the same time foster an increase in value for all the stakeholders.
DISPLAYED AT THE LOUNGE IN MONTEREY
The Aventador S by Skyler Grey is on display from August 15-18, 2019 at The Lamborghini Lounge Monterey, a Lamborghini ocean-view villa in an exclusive, special position, situated at the famous 18th hole of the Pebble Beach Golf Course in Monterey. The concept of the space is inspired by art in its various forms and was designed according to the motto “Created to Inspire”.
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